I pitched my concepts to Hope Rescue, a leading dog rescue company in Wales. I was tasked with developing a creative campaign aimed at raising awareness of Hope Rescue among 18–30 year-olds. Highlighting important ways to help the charity, such as fostering, adoption, donations and volunteering.I wanted my illustrations to be multipurpose and for the visual language to be fun and purposeful. With this project, I wanted to capture each dog's individuality and accurately and purposefully illustrate their personalities